Series 2: Events, Promotions, and Publicity, 1956-2013

 Series

Scope and Contents

Series 2 contains materials related to publicity concerning the Nugget, the Ascuagas, events, and entertainment that appeared in regional news and media sources. This includes the contents of many of the scrapbooks that accompanied this collection. The subject matter in many of the scrapbooks consists primarily of newspaper clippings highlighting entertainment and entertainers who appeared in the Nugget showroom. Other scrapbooks are devoted to events such as the Annual Nugget Golf Classic tournament, which occurred every year beginning in 1963. Additional recurring events that appear in these materials are the annual Hereford Bull Sale, the Miss Sparks Pageant, scholarship recipient announcements, and Bertha the elephant's various appearances.

As evidenced by this series, big-name performers were a staple of the Nugget's entertainment program beginning with the opening of the Circus Room in 1962. Some of the familiar names include Red Skelton, Jimmy Durante, the Oakridge Boys, Al Hirt, the Wright Brothers, Lorne Greene, Liberace, Juliet Prowse, Robert Goulet, and many others. Newspaper clippings regarding appearances by these performers appear regularly within this series, particularly in the pages of the scrapbooks.

Other items include promotional materials, such as drink and meal tickets, issues of the Nugget Gazette and Nugget News dating to the 1960s, full-page advertisements from the local newspapers regarding food and gaming promotions, and VHS cassettes on events including the John Ascuaga Cattle Drive, the Best in the West Nugget Rib Cook Off, and several of Ascuaga's birthday celebrations.

Some of the newspaper clippings may overlap with those in Series 3) Real Estate, Expansion, and Development. The Nugget's expansion projects were big news in the local papers, especially when the casino expanded under the freeway in 1970 and again with the construction of the east and west hotel towers. Other overlaps occur with Series 5) Elephants. Because Bertha, Tina, and Angel were so prominent in Northern Nevada, news of their appearances and events are scattered throughout the collection. The bulk of the information on the elephants outside of newspaper clippings is located in Series 5.

Dates

  • 1956-2013

Conditions Governing Access

Collection is open for research. Materials must be used on-site; advance notice suggested. Access to parts of this collection may be restricted under provisions of state or federal law.

Extent

From the Collection: 17 Linear Feet (32 boxes, 1 oversize folder)

Language of Materials

From the Collection: English

Arrangement

Arranged chronologically.

Creator

Repository Details

Part of the University of Nevada, Reno. Special Collections Department Repository

Contact:
Mathewson-IGT Knowledge Center
1664 N. Virginia St.
Reno Nevada 89557-0322 USA
775-682-5665
775-682-5724 (Fax)