Curtis Family Papers

 Collection
Identifier: 2015-17
Collection contains two items. The first a copy of Mark Curtis' resume designed to look like Time magazine. The resume includes short items written by others in the form of "letters to the editor" about Curtis as well as photographs of Curtis and his family, a timeline biography of Curtis, and a cover letter written as an article. The second item is 1961 Harrah's calendar designed as a keepsake piece with special illustrations by Harper Goff. Each month featured a unique, specially commissioned painting of "Gaming Through The Ages." The donor's mother, Ruth Curtis, was the model for the woman in white featured in the December painting.

Dates

  • 1961

Creator

Restrictions

Collection is open for research. Materials must be used on-site; advance notice suggested. Access to parts of this collection may be restricted under provisions of state or federal law.

Extent

0.01 Cubic Feet (2 items)

Overview

Mark Curtis (1921-1998) was a public relations and advertising expert in Reno, Nevada who was the first public relations director for Harrah's Reno from 1957-1961. Ruth Curtis (1926-2016) was as a home economist at the Sierra Pacific Power Company for 27 and a half years. Collection contains a resume of Mark Curtis in the format of a magazine, as well as a 1961 "Gaming Through the Ages" calendar for Harrah's Reno and Lake Tahoe featuring Ruth Curtis on the December page.

Biographical Note

Ruth Mary Wallace Curtis, born in Two Rivers, Wisconsin on August 9, 1926, came to Reno in 1945 to transfer to the University of Nevada. Although she was interested in art, there was no fine art degree was offered at the time, so she earned her degree in home economics in 1948. She was well-known to the community as a home economist at the Sierra Pacific Power Company for 27 and a half years. Upon retiring, she committed more time to art as a prolific painter. She passed away on August 22, 2016.

Mark Curtis, born in Oklahoma City on September 19, 1921 and raised in Phoenix, Arizona, moved to Reno in 1947 to study Journalism at the University of Nevada (Reno). Upon graduation in 1951, Curtis began working in Radio, hosting his own show "Mark Time." In 1954, he founded an independent, media business that included work on his radio show, as a correspondent for Variety (the international show business publication), a columnist for four papers including the Las Vegas Sun and the Virginia City Territorial Enterprise, the publisher of a monthly magazine called Pace, and publicity and advertising for local businesses. In 1955, Curtis, along with two other men, opened an advertising agency in Reno. During this time, a small, relatively unknown casino approached Curtis to handle its advertising. This casino, Harrah's, eventually became one of the largest gaming enterprises in the world. Curtis went to work with Harrah's full time in 1957 and stayed with the company until 1961. After leaving Harrah's, Curtis continued working in public relations and advertising, eventually founding Curtis + Rogers Advertising with his son Mark Jr. and Jim Rogers. He passed away on June 24, 1998 in Reno.

Arrangement

Arranged without hierarchy.

Immediate Source of Acquisition

Donated by Robyn Powers in September 2015.

Creator

Title
Inventory to the Curtis Family Papers
Status
completed
Author
Jessica Maddox
Date
April 2017
Description rules
dacs

Repository Details

Part of the University of Nevada, Reno. Special Collections Department Repository

Contact:
Mathewson-IGT Knowledge Center
1664 N. Virginia St.
Reno Nevada 89557-0322 USA
775-682-5665
775-682-5724 (Fax)